Value chain analysis of procter and gamble case study. Using porters value chain the marketing study guide. Porter s 1985 value chain framework analyzes the value creation at the. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Ikea valuechain analysis is an analytical framework that assists in identifying business activities that can create value and competitive advantage to the global furniture retailer. The value chain from competitive advantage, by michael porter. Value chain michael porter was the first person who introduced the term value chain in his book competitive advantage. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Michael porter outlined the value chain model in his book competitive advantage. He offers viewing a firm as a sequential procedure of value creating actions as a means of a influential conceptual tool for thoughtful the building slabs of competitive advantage. This value chain analysis diagram example illustrates value chain analysis. The value chain was designed by michael porter in 1985 as a systematic way to examine how competitive advantage develops and to identify where value is added in an organisation. Illustrative interview guides for value chain analysis. Porter 1 suggests that value chain analysis can be a.
Find out everything you need to know about this valuable business tool with this practical and accessible guide. Michael porter discussed this in his influential 1985 book competitive advantage, in which he first introduced the concept of the value chain. Porter suggested that activities within an organisation add value to the service and products that the organisation produces, and all these activities should be run at optimum level if the organisation is to gain any real competitive. The value chain also known as porters value chain analysis is a business management concept that was developed by michael porter. Each step in the manufacture of a product or the delivery of a service can be thought of as a link in a chain that adds value. Research directions concerning the csr issue or organizational ethical problem from the perspective of value chain or global value chain. Value chain refers to the functional activities of a business that add value to its customers. The value chain the term value chain was used by michael porter in his book competitive adva n tage. In his book competitive advantage 1985, michael porter explains value chain analysis. According to porter, it consists of primary activities and support activities, all of which add value. Subsector analysis value chain analysis subsector and value chain analysis action for enterprise. Each of these types of players offer opportunities for cooperation with your company, even the competitors. Value chain analysis of procter and gamble case study value chain analysis describes the activities that take place in a business and relates them to an analysis of the competitive strength of the business. Porter s value chain activities diagram in powerpoint 2010 if you are preparing a marketing plan or business strategy for your organization and need the popular porter s value chain diagram in your powerpoint slides, then here we will show you how to design a simple but nice enoguh value chain.
Michael porter defines value chain as a representation of a firms value. The figure below illustrates the essence of value chain analysis. Value chain analysis value chain competitive advantage. Customers, suppliers, competitors and complementors. Value chain analysis is the method for determining the critical path to enhance customer value while reducing costs. Value chain for a copier manufacturer adapted from porter, 1985 cpp insight although the value chain. Everything you need to know about value chain analysis. Competitive advantage grows fundamentally out of value a firm is able to create for its buyers that exceeds the firms cost of creating it. Although the initial work by porter stimulated early interest in value chains, feller et al 2004 identify a number of significant trends that require analysis from a value chain. The idea of the value chain is based on the process view of organisations, the idea of seeing a manufacturing or service organisation as a system, made up of subsystems each with inputs. Tanzania tourism value chain study final report june 2009 in association with braeside gardens, lavington po box 43483, nairobi 00100 tel.
The concept was created around 1985 by michael porter, harvard business school professor. Coca cola value chain analysis researchmethodology. The value chain analysis that has been put forward by porter is used by marketers to help them understand those particular activities that can give a competitive advantage to the organisation and also help the organisation to create value. Review on csr issues based on value chain model and its. Porters value chain what is the value chain of porter. T he value chain analysis describes the activ ities the organ ization performs and links them to the organizations competitive pos ition. Pdf the linkages in value chains can be finely tuned to gain a competitive edge. Understand michael porter s value chain in no time. The answer is frequently given by a value chain analysis. For example the following is an example of the value chain for copier manufacturer.
Porters value chain analysis porters value chain and information system name of the writer name of the institution porters value chain and information system. Porters value chain analysis is a tool that can be used to determine exactly how your company goes about the task of creating value. This chain is made up of 9 steps and the process can be changed in any of the nine steps to add further value to the final product. The value chain from competitive advantage, by michael. It was designed on the base of the wikimedia commons file. Porter s value chain is a model that is sometimes included in a marketing principles textbook, but is more commonly found in a book. Porters value chain analysis by michael porter toolshero. Porters value chain analysis starbucks by yuta lolap on. Understanding how your company creates value, and looking for ways to add more value, are critical elements in developing a competitive strategy. Porter suggested that activities within an organisation add value. The porter s value chain concept says that there is a chain of events which occur in a company right from the procurement of raw materials to the delivery of goods as well as the post sales service. The value chain analysis describes the activities the organization performs and links them to the organizations competitive position porter. A handbook for value chain research prepared for the idrc by.
Porter s value chain activities diagram in powerpoint 2010. Value chain analysis is an analytical framework that assists in identifying business activities that can create value and competitive advantage to the business. A value chain is a set of activities that a firm operating in a specific industry performs in order to deliver a valuable product or service for the market. Value chain analysis overcomes a number of important weaknesses of traditional sectoral analysis. Since the mid1980s, michael porter s value chain analysis i. Value added selling price less the cost of purchased raw materials has sometimes been used as the focal point for cost analysis. An overview of porter s value chain in various business. Porters value chain analysis free management books. Valuechain analysis as a tool of strategic accounting. Value added selling price less the cost of purchased raw materials has sometimes been used as the focal point for cost analysis because it was viewed as the area in which a firm can control costs. This interview guide, interview guide for value chain analysis is conducted with value chain participants at all levels of the chain, and is designed to. As you might have guessed, the value chain is a set of activities that will lead to the creation of value. You should be familiar with the original model see figure 1 and the activities described within it. Competitive advantages differences among competitor value chains are a key source of competitive advantage porter, 1985 firm infrastructure used to increase.
The person most accredited for mounting and articulating the value chain thought is michael porter in his 1985 book, competitive advantage. Value is what buyers are willing to pay, and superior value stems from offering lower prices than competitors for equivalent benefits. A value chain is a series of activities or processes that aims at creating and adding value to an article at every step during the production process. Having a company value chain analysis sets your product apart from the rest of the competition. The value chain as an operations reference model antonie van rensburg1. Creating and sustaining superior performance porter 1985. Value is what buyers are willing to pay, and superior value stems. The value net identifies four types of players that every company faces and could directly influence your company. The person most accredited for mounting and articulating the value chain thought is michael porter in his 1985 book.
The following presents an interview guide used in undertaking value chain analysis. An analysis of the value chain rather than value added is the appropriate way to examine competitive advantage. Value chain analysis is mentioned extensively in the first half of the book competitive advantage in 1985 by michael porter. It is a set of activities that an organization carries out to create value. Then you may use the value chain analysis example to evaluate methods to improve the product so it can have an advantage when competing for the target market.
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